Cookie Policy

This Cookie Policy explains how our website uses cookies and similar technologies to keep the site working properly, improve performance, support security, understand how visitors use our pages, and help personalize your experience.

By continuing to use the site, you may be accepting cookies as described here, depending on your settings and, where required, your consent choices.

Cookies Explained in Plain English

A cookie is a small text file that a website saves on your device (like your phone, tablet, or computer). Cookies help websites remember information about your visit, such as your preferences, session status, and how you move around the site.

Cookies do not typically identify you by name, but they can relate to your browser or device. Some cookies are set by us (first-party cookies), and others are set by service providers we use (third-party cookies).

Why We Use Cookies - Functionality, Security, and a Better Experience

We use cookies to:

• Keep the site stable and working as expected (like navigation and page loading)
• Protect the site and users from fraud, abuse, and suspicious activity
• Remember settings you choose, such as language or cookie preferences
• Measure site performance so we can fix issues and improve speed
• Understand what content is helpful, so we can improve guides, reviews, and comparisons
• Support marketing and referral tracking where applicable (so we can measure what brings players to our pages)

If you are looking for casino-specific information (like regulated options, promos, and payment methods), cookies may also help ensure content displays correctly and consistently across pages, including our Pinnacle brand coverage.

The Key Types of Cookies We May Use

Cookies generally fall into a few common categories. Not every visitor will receive every cookie, and what is used can depend on your device, browser settings, and consent choices.

Essential Cookies - The “Must-Have” Cookies

Essential cookies are required for the website to function. They support core features such as:

• Page navigation and basic site functionality
• Security protections and request validation
• Load balancing and preventing site errors
• Saving your cookie consent status (so we do not keep asking)

If you disable essential cookies, parts of the website may not work correctly.

Functional Cookies - Preferences That Make the Site Feel Personal

Functional cookies help us remember choices you make so the site feels smoother and more tailored, such as:

• Remembering preferences (for example, display settings)
• Supporting tools that make pages easier to use
• Keeping certain non-essential settings consistent between visits

Disabling functional cookies will not usually break the site, but it can make your experience less convenient.

Performance and Analytics Cookies - How We Learn What to Improve

Performance cookies (including analytics cookies) help us understand how visitors use the site. For example, they may track:

• Which pages get visited most often
• How long users stay on a page
• What links are clicked, and where people drop off
• Whether pages load quickly, or if errors occur

We use this information in aggregate to improve content, usability, and site speed. These cookies are not used to “guarantee” outcomes, wins, or any gambling results - they simply help us improve the website.

Marketing Cookies - Ads, Attribution, and Measuring Campaigns

Marketing cookies may be used to:

• Measure the effectiveness of advertising and promotional campaigns
• Limit how often you see the same ad (frequency capping)
• Track referrals that help us understand how visitors find our site
• Show more relevant promotions based on browsing behavior

Marketing cookies are typically third-party cookies and may be turned on only if you provide consent where required.

Third-Party Cookies and Services We May Rely On

Some services we use may place cookies or use similar technologies. These providers may change over time, but they generally fall into these categories:

• Analytics providers (to measure traffic and page performance)
• Advertising and attribution partners (to understand campaign performance)
• Security providers (to help detect bots, abuse, and fraudulent activity)
• Embedded content tools (for example, video players or interactive elements, if used)

Third-party providers may collect information directly from your browser and may combine it with other data they hold. Their use of cookies is governed by their own privacy and cookie policies, not ours.

Your Choices: Consent, Controls, and Opting Out

Where required by law, we will request your consent for non-essential cookies (such as analytics or marketing cookies). You can also adjust your preferences at any time using our cookie preference tools, if available on the site.

If you choose not to allow certain cookies, you can still use the site, but some features may not work as smoothly.

How to Manage, Disable, or Delete Cookies in Your Browser

You can control cookies through your browser settings. Most browsers let you:

• See what cookies are stored
• Delete existing cookies
• Block all cookies or block only third-party cookies
• Set rules for specific websites

Here is what to keep in mind:

• Deleting cookies can sign you out of certain areas and reset preferences
• Blocking cookies can cause features to fail, pages to display incorrectly, or settings not to save
• Blocking third-party cookies can reduce tracking, but may also affect embedded tools and referral measurement

If you want step-by-step instructions, check the help section of your browser (for example, settings related to privacy, site data, or cookies).

What Happens If You Reject Cookies?

If you reject non-essential cookies:

• The site should still load and function at a basic level
• Your experience may be less personalized
• Some analytics may be limited, which can slow down improvements
• Some marketing or referral tracking may not function as intended

If you block essential cookies, the website may not function correctly, and certain pages or tools may not be available.

Similar Technologies: Pixels and Local Storage

In addition to cookies, we may use similar technologies such as pixels, tags, or local storage. These tools can help with:

• Measuring page performance and conversions
• Detecting fraud and securing the website
• Saving limited preferences on your device

We use these technologies for the same general purposes described in this policy.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how we operate the website. When we make changes, we will update the policy on this page.

If changes are significant, we may provide additional notice where appropriate.

Contact Us for Privacy and Cookie Questions

If you have questions about this Cookie Policy, your cookie choices, or how your information is handled, contact us at customerservice@pinnacle.com.